SPONSORSHIPS + EVENTS
PGA + LPGA SPONSORSHIPS
Genesis Invitational | Cognizant Classic | Houston Open | Valero Texas Open | CJ Cup Byron Nelson | Solheim Cup | CME Group Tour | Grant Thornton Invitational
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Led the vetting and selection process for an experiential agency from a pool of 5+ candidates, evaluating creative capabilities, cost efficiency, and ability to scale across national PGA tournaments
Partnered with SoHo experiential and Dining Out to concept and produce a full suite of premium experiential assets, including modular branded bars, event kits, and transportable crates used at 8+ PGA tournaments annually
Oversaw fabrication the scalable setup that reduced rebuild costs year-over-year while elevating brand presence across all tournaments
Ensured all creative assets met internal brand guidelines and maximized visibility, driving a consistent look and feel across multiple consumer touchpoints per tournament
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Managed end-to-end logistics for multiple PGA tournaments per year including coordination between tournament operations teams, the experiential agency, tournament concessionaires, and internal marketing stakeholders
Oversaw all load-in/load-out logistics, secured credentials, coordinated on-site build times, and ensured alignment with each course’s regulation, resulting in zero activation delays across all events.
Collaborated with the experiential agency to hire, schedule, and train 6-8 trained promo staff members per tournament, enabling high-volume sampling and consumer education.
Worked with concessionaire partners to finalize cocktail menus, coordinate product ordering, and deliver branded signage and assets across 8-10 bars per tournament, increasing brand visibility and impressions
Managed Pro-Am gifting opportunities, distributing 100–200 bottles per selected tournaments to VIP participants to reinforce brand giftability
Oversaw all other sponsorship components, including digital assets like LED boards, video graphics, and social graphics all while ensuring adherence to brand guidelines
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Served as the marketing lead supporting regional sales teams in host markets, developing “soak and surround” events around each PGA tournament
Coordinated 10-15 supporting market events per tournament, including tastings, pairing dinners, happy hours, meet-the-maker tasting and bottle signings, and more
Provided sales teams with turnkey POS kits, including printed collateral, event signage, swag, and social promotion assets
Managed cross-functional communication and approvals to ensure all events were aligned with brand strategy and the overarching tournament presence
Contributed to measurable market impact, including:
10–20% lift in local depletions during tournament windows
Increased account engagement across bars, restaurants, and retailersExpanded brand visibility throughout host markets beyond the PGA footprint
ARENA + NBA SPONSORSHIPS
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Led ongoing management of the Garrison Brothers branded bar inside Toyota Center, overseeing conception, design approvals, and operational execution to ensure premium, cohesive brand representation
Managed all in-arena brand integrations including LED ribbon presence to IPTV and concourse signage, maximizing visibility across high-traffic fan touchpoints
Oversaw sampling strategy and onsite activations at Rockets home games and arena events, coordinating logistics, staffing, compliance, and product flow to drive liquid-to-lips and product awareness
Managed creative development for PA reads, digital ads, and social inclusions, collaborating with Rockets marketing to align messaging with brand tone and campaign priorities
Managed hospitality assets including suite nights, ticket allocations, and appearances by Rockets Legends, using them strategically for partner cultivation engagement
Served as the primary liaison with Rockets and Clutch City Sports & Entertainment, streamlining communication and accelerating approvals for all creative, legal, and operational requests
Analyzed asset performance and fan engagement to refine annual activation plans, ensuring each contract year delivered stronger value and ROI
Oversaw financial stewardship of the partnership, ensuring timely payments, tracking added-value opportunities, and maintaining a strong, collaborative relationship with arena leadership
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Oversaw creative approvals and deployment for all digital signage, IPTV assets, and social media content, ensuring consistency in messaging and legal compliance
Assisted in the buildout and ongoing presentation of the branded Garrison Brothers bar at Frost Bank Center, collaborating with Oak View Group and Spurs leadership on design, branding elements, and operational standards
Owned the strategy and execution of annual sampling activations, coordinating product, staffing, compliance, and timing to meet high-volume event demands
Led the planning and fulfillment of digital promotions, sweepstakes, and “Know Before You Go” integrations to expand fan reach and capture new audiences
Managed yearly hospitality assets including ticket allocations and suite night to strengthen distributor relationships, reward internal teams, and cultivate relationships with key accounts
Maintained strong communication pipelines with OVG ensuring efficient approvals, seamless communication, and quick adaptation to venue-specific needs
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Assisted in activation strategy for Garrison Brothers’ presence inside Moody Center, including the branded portable bar and kiosks, ensuring brand consistency across all design, buildout, and onsite element
Managed premium club activations, collaborating with arena leadership on timing, placement, staffing, and product needs to create high-end brand touchpoints in premium hospitality spaces
Oversaw all creative approvals with Oak View Group for signage, bar menu branding, product placement, and incorporation of brand marks, ensuring both legal compliance and strong visual impact
Managed processes for activations and samplings, including staffing plans, load-in/load-out logistics, product coordination, and adherence to venue timelines.
Directed ticket bank allocations and gifting rights to create unique value for partners, distributors, and internal teams
Maintained a strong partner relationship with OVG representatives, ensuring clear communication, fast approvals, and seamless execution across multiple event types
Analyzed activation performance across concerts, special events, and premium spaces to refine strategies and elevate the brand’s presence year over year
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Assisted in development and execution of Garrison Brothers’ branded bar inside Acrisure Arena, collaborating closely with Oak View Group and venue operations on design and brand integration
Oversaw all in-arena branding including LED ribbon exposure, IPTV presence, and concourse signage
Directed hospitality programs including ticket bank allocations, VIP hosting, and premium experiences, leveraging them to deepen relationships with distributors, retailers, and other external stakeholders
Served as the central relationship owner between Garrison Brothers and OVG, streamlining approvals, coordinating cross-team communication, and adapting activation plans to evolving arena needs
FESTIVALS + EVENTS
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Evaluated and selected 25–40+ annual festivals, cultural events, and large-scale activations based on audience fit, cost efficiency, and projected ROI
Managed all contracting and invoicing, ensuring accuracy and on-time payment across every partnership
Built event strategies tailored to each market, resulting in a lift in on-site consumer engagement year over year
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Managed all logistics for shipping product, barware, swag, and event kits to 20-30+ annual event sites
Determined featured cocktails and sampling offerings for sponsored events, supporting concessionaire partners and ensuring full POS alignment across multiple bars per festival
Coordinated staffing and training through promotional agencies and sales team members, overseeing 5-10 staffers per event while enabling consistent brand storytelling
Directed load-in/load-out, compliance, and all operational requirements, resulting in smooth on-site execution at all events
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Developed sampling strategies that drove thousands of annual consumer tastes across key events
Curated giveaways and merchandise that increased booth retention time and boosted consumer interaction
Ensured all brand touchpoints delivered a premium and cohesive experience for consumers
Managed post-event recaps with sales team members and experiential partners, capturing metrics such as numbers of samples poured, consumer sentiment, and engagement patterns
Delivered annual and seasonal analyses to inform sponsorship renewals, ensuring investment focused on the highest-impact opportunities
