Co-branded beer and liquor releases, barrel-aging collaborations, packaging approvals, and trade-facing promo support

• Local & Regional Partners
  Craft breweries using our bourbon barrels to create specialty releases; I managed licensing, packaging, creative approvals, and promotional opportunities. Partners included Huss Brewing, Saddle Mountain Brewing, Georgetown Gin and La Quinta Brewing.

• National Partners
  Supported larger-scale, multi-market releases featuring Garrison Brothers barrel-aged products; coordinating licensing, barrel allocation, brand integration on packaging, and co-branded POS. Partners included Shiner Beer, Lord Hobo Brewing, Dulce Vida, and Fifty Fifty Brewing.

Content creation, in-store sampling experiences, seasonal infusions, sweepstakes giveaways, premium customer touchpoints, co-branded promotions

Tecovas
Supported elevated retail events through product donations for store tastings, enhancing the guest shopping experience

Schaefer
Partnered on in-store sampling and event activations to connect consumers with the brand in a curated, lifestyle-forward environment

McConnells + Amy’s Ice Cream
Collaborated with culinary partners on limited-edition ice cream infusions using our bourbon; managed creative approvals and packaging alignment

Other Partners

• Jack Mason

• Duck Camp

• Birddog It

• Zilker Belts
  
  

Program amplification and campaign coverage, event storytelling, content creation, 

• Imbibe Magazine - Managed partnership for national program Hye Fashioned Takeover and events through digital, social, print, and podcast features

• Texas Monthly - Partnered on national bartending competition, Bourbon Brawl, for event support, content creation and promotional efforts

• CultureMap -  Leveraged targeted lifestyle coverage to amplify key events in regional Texas markets and drive consumer involvement

Mission-driven partnerships and fundraising programs

• Boot Campaign - Managed Hye Fashioned Takeover program that raised significant donations through consumer social engagement to give back to Boot Campaign

• Texas Cave Management Association - Partnered with TCMA for Garrison Brothers Sonora Bourbon release for bottle purchase give back for preservation efforts for the Caverns of Sonora